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Analysts at Oppenheimer assumed coverage on shares of TubeMogul (NASDAQ:TUBE) in a research report issued to clients and investors on Tuesday, reports. The firm set an “outperform” rating and a $14.00 price target on the stock. Oppenheimer’s target price points to a potential upside of 52.34% from the stock’s previous close.

Shares of TubeMogul (NASDAQ:TUBE) traded down 6.73% during mid-day trading on Tuesday, hitting $9.14. 49,715 shares of the company’s stock traded hands. TubeMogul has a 52-week low of $8.15 and a 52-week high of $11.94. The stock has a 50-day moving average of $9.69 and a 200-day moving average of $9.69. The company’s market cap is $262.2 million.

Separately, analysts at RBC Capital initiated coverage on shares of TubeMogul in a research note on Tuesday. They set a “sector perform” rating and a $11.00 price target on the stock. Two research analysts have rated the stock with a hold rating and three have issued a buy rating to the company. The company presently has an average rating of “Buy” and an average target price of $11.67.

TubeMogul, Inc is an enterprise software company for digital branding. The Company customers primarily include brands, which generally refer to companies, or product lines within companies, that control advertising budgets for a single marketing brand or a group of marketing brands, and the advertising agencies that serve the Company.

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