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Stifel Nicolaus started coverage on shares of Tripadvisor (NASDAQ:TRIP) in a research note issued on Wednesday. The firm set a “buy” rating and a $120.00 price target on the stock. Stifel Nicolaus’ price target would suggest a potential upside of 26.65% from the company’s current price.

The analysts wrote, “there are always risks that the target price for any security will not be realized. In addition to general market and macroeconomic risks, for TripAdvisor, these risks include: increased competition from Google and other travel platforms, the deterioration or loss of traffic from Google and online travel agencies, further expansion into less or un-profitable international markets, potential changes to Google and other search engine algorithms, a decrease in trust of the user-reviews by hotel shoppers and concentrated voting control”

Several other analysts have also recently commented on the stock. Analysts at Zacks downgraded shares of Tripadvisor from an “outperform” rating to a “neutral” rating in a research note on Friday, August 8th. They now have a $111.20 price target on the stock. Separately, analysts at Macquarie reiterated an “outperform” rating on shares of Tripadvisor in a research note on Thursday, July 24th. They now have a $117.00 price target on the stock, down previously from $120.00. Finally, analysts at Credit Suisse cut their price target on shares of Tripadvisor from $125.00 to $120.00 in a research note on Thursday, July 24th. They now have an “outperform” rating on the stock. Eleven equities research analysts have rated the stock with a hold rating and eight have assigned a buy rating to the stock. Tripadvisor presently has a consensus rating of “Hold” and an average price target of $101.88.

Shares of Tripadvisor (NASDAQ:TRIP) traded up 2.21% during mid-day trading on Wednesday, hitting $96.84. The stock had a trading volume of 1,146,465 shares. Tripadvisor has a 52-week low of $68.11 and a 52-week high of $111.24. The stock has a 50-day moving average of $101.9 and a 200-day moving average of $94.57. The company has a market cap of $13.827 billion and a P/E ratio of 65.30.

Tripadvisor (NASDAQ:TRIP) last issued its quarterly earnings data on Wednesday, July 23rd. The company reported $0.55 earnings per share for the quarter, missing the analysts’ consensus estimate of $0.61 by $0.06. The company had revenue of $323.00 million for the quarter, compared to the consensus estimate of $321.70 million. During the same quarter in the prior year, the company posted $0.52 earnings per share. The company’s quarterly revenue was up 30.8% on a year-over-year basis. Analysts expect that Tripadvisor will post $2.12 EPS for the current fiscal year.

TripAdvisor, Inc (NASDAQ:TRIP) is an online travel research company, enabling users to plan and have a trip.

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