Twitter Launches New Ad Product, Promoted Video, Into Beta
Twitter announced this morning it will began beta testing a new feature called “Promoted Video,” which is aimed at brands looking to upload and distribute their videos to the Twitter network. The feature, which expands upon the Twitter Amplify program, was previously revealed during Twitter’s recent earnings announcement, when new CFO Anthony Noto teased the forthcoming product as something that would allow content producers to upload, share and “measure the distribution effectiveness of their video content on Twitter.”
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