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U-SWIRL (NASDAQ:SWRL) Director Bryan J. Merryman sold 48,000 shares of the stock on the open market in a transaction dated Wednesday, August 13th. The shares were sold at an average price of $0.48, for a total value of $23,040.00. Following the transaction, the director now directly owns 50,000 shares of the company’s stock, valued at approximately $24,000. The sale was disclosed in a filing with the SEC, which is available at this link.

U-SWIRL (NASDAQ:SWRL) traded up 17.76% during mid-day trading on Thursday, hitting $0.5299. 18,202 shares of the company’s stock traded hands. U-SWIRL has a 1-year low of $0.41 and a 1-year high of $1.38. The stock has a 50-day moving average of $0.63 and a 200-day moving average of $0.76. The company’s market cap is $9.4 million.

U-Swirl, Inc is in the business of offering consumers frozen desserts such as yogurt and sorbet. The Company has launched a national chain of self-serve frozen yogurt cafes called U-Swirl Frozen Yogurt and is franchising this concept.

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