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Back in 1960, Japan’s Kewpie Corp began selling canned baby food, sensing a chance to catch a wave of young families raising kids in an economy roaring back to growth after the devastation of World War Two. Almost 55 years later, the Tokyo-based company sees a new opportunity opening up in rapidly ageing Japan as parents who brought kids up on Kewpie approach their sunset years – what it calls “nursing care food” for the elderly. Kewpie says it’s on the brink of turning a profit on a range of stewed or pureed ready-to-eat meals called “Gentle Menu”, currently sold in specialist sections of drugstores and a small number of supermarkets.



“From Cradle To Grave, Japan’s Kewpie Adapts Menu To Feed Ageing Nation” is categorized as “business”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.