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vitacost.com (NASDAQ:VITC) major shareholder Co Kroger bought 34,428,366 shares of vitacost.com stock on the open market in a transaction dated Monday, August 18th. The stock was purchased at an average cost of $8.00 per share, for a total transaction of $275,426,928.00. The purchase was disclosed in a filing with the SEC, which is available at this link. Large shareholders that own 10% or more of a company’s shares are required to disclose their sales and purchases with the SEC.

Separately, analysts at Benchmark Co. reiterated a “hold” rating on shares of vitacost.com in a research note on Thursday, July 3rd. They now have a $8.00 price target on the stock, down previously from $8.50.

vitacost.com (NASDAQ:VITC) remained flat at $7.99 during trading on Monday. vitacost.com has a one year low of $5.11 and a one year high of $8.99. The stock has a 50-day moving average of $7.83 and a 200-day moving average of $6.. The company’s market cap is $273.4 million.

vitacost.com (NASDAQ:VITC) last issued its quarterly earnings data on Wednesday, August 6th. The company reported ($0.05) earnings per share (EPS) for the quarter, beating the consensus estimate of ($0.10) by $0.05. The company had revenue of $104.20 million for the quarter, compared to the consensus estimate of $107.44 million. During the same quarter in the previous year, the company posted ($0.13) earnings per share. The company’s revenue for the quarter was up 7.2% on a year-over-year basis. Analysts expect that vitacost.com will post $-0.32 EPS for the current fiscal year.

Vitacost.com, Inc (NASDAQ:VITC) is an online retailer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, natural personal care products, pet products, sports nutrition and health foods.

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