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Uber has hired David Plouffe, the campaign manager for Barack Obama ’s two presidential wins, to help the taxi-hailing app win battles with regulators and soften its image in the public sphere. Plouffe will oversee global policy, communications and branding at Uber, Chief Executive Travis Kalanick said in a blog post on Tuesday. ”I will look to him as a strategic partner on all matters as Uber grows around the world,” Kalanick said.



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