Beyond Millennials: How To Reach Generation Z
Millennials are so last year. As the generation that inspired countless thinkpieces eases out of the public eye, marketers are honing in on the next wave of consumers: Generation Z. These folks, born in 1995 or later, make up 25.9% of the United States’ population, contribute $44 billion to the American economy and differ from their predecessors in a few key ways. While millennials — a.k.a. Generation Y — grew up alongside the World Wide Web, Gen Z is growing up with social media.
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