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Today, Uber is announcing its API will become available to app developers, with 11 launch partners already signed up. For Uber, the introduction of its API is designed to increase reach and get it in front of lots of new potential users. While it’s trying to appeal to as many app developers as possible, to start Uber is launching with 11 API partners that have already committed to introducing Uber to their users. Those apps include Expensify, Hinge, Hyatt Hotels & Resorts, Momento, OpenTable, Starbucks, Tempo, Time Out, TripAdvisor, TripCase, and United Airlines. This isn’t the first time Uber has made its service available to third parties: In May, it became integrated with Google Maps, enabling users of that app to instantly request one of its drivers. But today’s announcement represent a much more ambitious vision for how widely it could be distributed amongst other apps.

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