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YuMe (NASDAQ:YUME)’s share price was up 7.4% during mid-day trading on Wednesday following insider buying activity, Analyst RN reports. The stock traded as high as $5.25 and last traded at $5.21, with a volume of 337,656 shares trading hands. The stock had previously closed at $4.85.

Specifically, Director Christopher B. Paisley bought 20,000 shares of the company’s stock in a transaction that occurred on Monday, August 18th. The stock was purchased at an average price of $4.88 per share, with a total value of $97,600.00. The purchase was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link.

A number of research firms have recently commented on YUME. Analysts at Citigroup Inc. reiterated a “neutral” rating on shares of YuMe in a research note on Thursday, August 14th. They now have a $6.00 price target on the stock, down previously from $7.00. Separately, analysts at Deutsche Bank reiterated a “buy” rating on shares of YuMe in a research note on Thursday, August 14th. They now have a $8.00 price target on the stock, down previously from $10.00. Finally, analysts at Piper Jaffray reiterated an “overweight” rating on shares of YuMe in a research note on Thursday, August 14th. They now have a $8.00 price target on the stock, down previously from $10.00.

The stock’s 50-day moving average is $5.86 and its 200-day moving average is $6.2. The company’s market cap is $170.1 million.

YuMe (NASDAQ:YUME) last issued its quarterly earnings data on Wednesday, August 13th. The company reported $0.08 EPS for the quarter, beating the Thomson Reuters consensus estimate of ($0.11) by $0.19. The company had revenue of $40.40 million for the quarter, compared to the consensus estimate of $41.50 million. On average, analysts predict that YuMe will post $-0.13 earnings per share for the current fiscal year.

YuMe, Inc is engaged in providing digital video brand advertising solutions. Its technologies serve the specific needs of brand advertisers and enable them to find and target large, brand-receptive audiences across a range of Internet-connected devices and digital media properties.

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