Estately Launches Flip, A Tinder For Real Estate
One of the annoyances of online real estate search is that you often see the exact same house pop up day after day, even though it is a run-down shack (“rustic with good bones”) in a not so nice (“up and coming”) neighborhood with a concrete yard (“low maintenance”). Estately wants to free you from that and it’s appropriating Tinder’s swipe gestures to help you hide those “fixer-uppers” from your next searches. To be fair, Zillow, Redfin and most other competing apps also give you the option hide homes from your searches, but none of those are as much fun and satisfying as using the new Flip feature in Estately’s app.
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