Instagram Rolls Out Deeper Analytics For Advertisers
Instagram launched a suite of deeper analytics for advertisers on Thursday that are targeted to offer greater visibility into how their campaigns are performing on the network. The new metrics, like impressions, reach and engagement, will provide data to marketers almost in real time. The Facebook-owned photo platform plans to roll out the program to all potential advertisers in the coming months. The metrics are not only for advertising, but for organic posts as well.
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