Share on StockTwits

Instagram launched a suite of deeper analytics for advertisers on Thursday that are targeted to offer greater visibility into how their campaigns are performing on the network. The new metrics, like impressions, reach and engagement, will provide data to marketers almost in real time. The Facebook-owned photo platform plans to roll out the program to all potential advertisers in the coming months. The metrics are not only for advertising, but for organic posts as well.

“Instagram Rolls Out Deeper Analytics For Advertisers” is categorized as “science and technology”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

Get Analysts' Upgrades and Downgrades via Email - Stay on top of analysts' coverage with Analyst Ratings Network's FREE daily email newsletter that provides a concise list of analysts' upgrades and downgrades. Click here to register now.