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Samsung Galaxy S5 on the rocks, anyone? Eager to get in on August’s biggest social media craze and to show off its waterproof properties, Samsung Mobile UK has rolled out a video of the S5 taking the ALS Ice Bucket Challenge. The phone makes it through with flying colors, but it’s unclear if Samsung will. Commenters have already questioned whether the company is donating to the cause or just exploiting it. A Samsung UK rep says the company has donated to The Motor Neurone Disease Association as part of the effort. The MNDA is the UK equivalent to the ALS Association, though they aren’t affiliated.

“Samsung’s Galaxy S5 Takes The ALS Ice Bucket Challenge” is categorized as “science and technology”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

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