Facebook Takes The Clickbait, Will Rank Sites On Time Spent Instead
Facebook has announced a change to its News Feed that is aimed at minimizing “click-bait,” or stories that attract users to click on a story but may not offer much substance. The social network revealed the change in a blog post on Monday, citing continued pressure from users to present better content in the News Feed. To do that, Facebook is employing a metric becoming increasingly popular across the Internet: time spent on page. The change could have a major impact on digital media companies.
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