LG Bets On Pricey OLED Technology As Future Of TVs
LG Electronics announced two new giant OLED TVs with ultra-high definition screens Monday, sticking with its strategy of using the exceptionally expensive OLED display technology. The South Korean company said it will ship 65-inch OLED TVs starting September in South Korea, Europe and North America. A 77-inch model will hit shelves later this year. OLED features deeper color saturation and a sharper image quality than LCD. But for years, its cost and high production error rate prevented the technology from catching on among mainstream consumers.The super-high resolution picture, also known as 4K, packs four times more pixels than regular HD televisions.
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