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The truth debuted a new anti-smoking campaign PSA on Sunday night during the MTV VMAs, which put many of our favorite celebrities in a different light. In case you missed it, the video shows paparazzi images of Robert Pattinson, Kristen Stewart, Lady Gaga, Rihanna, Lindsay Lohan, and others lighting up. “They’re the new face of big tobacco, and they don’t even know it,” says the ad. Some stars reacted to the PSA on Twitter.

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