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Amazon has agreed to buy online video streaming service Twitch for a fee of $970 million–thus beating Google to the punch. The move adds another string to Amazon’s already impressive bow of services and products, as well as a route straight to the pockets of young gamers. In acquiring Twitch, Amazon has bought into two hugely hot properties at the same time: online video and gaming. The figure paid by Amazon, as well as the rumor that Google was one of the rival suitors, shows just how significant a move this is by the online retail giant. Twitch is built into both Sony’s PlayStation 4 and Microsoft’s Xbox One, which should guarantee its growth continues for the foreseeable future.



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