Amazon Purchases Esports Broadcast Site Twitch.tv For A Record $970 Million
Amazon is the new owner of Esports web broadcasting site Twitch.tv. The online commerce mega-giant spent a record $970 million on the acquisition, the largest in its history. For those who are wondering what Twitch.tv is, the site is to video games what ESPN is to sports. In fact, it often outpaces ESPN—2012’s video stream of the all-star match for League of Legends had 18 million unique viewers, outstripping the MLB World Series that was being broadcast at the same time. The social site also broadcasts oddball streams, like a live cam of somebody’s pet fish playing the original Pokémon game, which in turn was based on a Twitch stream called “Twitch Plays Pokémon,” a sort of live social experiment where thousands of online users attempt to play the same game of Pokémon at once.
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