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Startup Edgecase is trying to make the online shopping experience friendlier and smarter — closer, perhaps, to what it’s like to shop with a salesperson who understands your needs and is totally knowledgeable about what’s in stock. The company was previously known as Compare Metrics, but it’s relaunching today with a new name and an upgraded product. Edgecase customers include Crate & Barrel, Wasserstrom, Urban Decay, Golfsmith, Kate Somerville, and Rebecca Minkoff. The company says that it was able to improve conversion rates for makeup retailer Urban Decay by 16 percent.

“Edgecase Brings A Smarter Approach To Navigating Online Retailers” is categorized as “business”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.