YouTube Was Twitch’s Natural Suitor. Here’s Why Amazon Bought It Instead
After months of rumors, game streaming service Twitch is finally being acquired — just by a different company than first thought. Amazon announced Monday afternoon that it had agreed to buy Twitch for $970 million in cash, a surprise move given the many reports that Twitch had all but inked a deal with Google’s YouTube. The Amazon deal may be viewed as more of a head-scratcher. After all, what does a site that’s dedicated to letting users watch other users play video games have to do with a company that sells books, shoes and toilet paper? But the Twitch deal, perhaps more than any other recent Amazon purchase, sheds light on just how much the ecommerce giant has evolved in recent years.
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