Twitter Just Gave You Analytics Power. Is It Useful?
Twitter’s power users have a new way to obsess over how loud their voices are on the service. The company on Wednesday made its analytics dashboard available to all users, providing a deep-dive into how much exposure and engagement each of their 140-character musings receive. The tool was originally launched in July, but only available to advertisers and verified users. Now, the average Joe will have access to it. Such a business-grade tool likely won’t appeal to most Twitter users, however, especially on a platform where a large share of people don’t appear to contribute content as much as they consume it.
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