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Twitter’s power users have a new way to obsess over how loud their voices are on the service. The company on Wednesday made its analytics dashboard available to all users, providing a deep-dive into how much exposure and engagement each of their 140-character musings receive. The tool was originally launched in July, but only available to advertisers and verified users. Now, the average Joe will have access to it. Such a business-grade tool likely won’t appeal to most Twitter users, however, especially on a platform where a large share of people don’t appear to contribute content as much as they consume it.



“Twitter Just Gave You Analytics Power. Is It Useful?” is categorized as “science and technology”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

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