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Directv (NYSE:DTV)‘s stock had its “neutral” rating reissued by Zacks in a note issued to investors on Thursday. They currently have a $90.00 price objective on the stock. Zacks‘s price target would indicate a potential upside of 4.47% from the stock’s previous close.

Zacks’ analyst wrote, “DIRECTV reported strong financial results for the second quarter of 2014 where both the top and bottom line surpassed the Zacks Consensus Estimate. Continuous elimination of low-quality customers, robust Latin American subscriber growth, aggressive share repurchase plans and the launch of TV Everywhere services are likely to act as tailwinds for the company while moving ahead. However, competitive threats to the pay-TV industry, rising programming costs, lack of major tournaments like FIFA World Cup, foreign exchange currency risks and weakness in the Latin American operations pose near-term concerns for the company. Meanwhile, the stock price has soared 50% in the last year and is currently trading at a 52-week high range. We believe DIRECTV is currently fairly valued and thus, reiterate our Neutral recommendation on the stock.”

Directv (NYSE:DTV) traded down 0.08% on Thursday, hitting $86.08. 828,634 shares of the company’s stock traded hands. Directv has a 52-week low of $57.40 and a 52-week high of $89.46. The stock’s 50-day moving average is $85.54 and its 200-day moving average is $81.2. The company has a market cap of $43.232 billion and a price-to-earnings ratio of 15.70.

Directv (NYSE:DTV) last released its earnings data on Thursday, July 31st. The company reported $1.59 earnings per share for the quarter, beating the analysts’ consensus estimate of $1.53 by $0.06. The company had revenue of $8.11 billion for the quarter, compared to the consensus estimate of $8.01 billion. During the same quarter last year, the company posted $1.18 earnings per share. Directv’s revenue was up 5.3% compared to the same quarter last year. Analysts expect that Directv will post $5.93 EPS for the current fiscal year.

A number of other analysts have also recently weighed in on DTV. Analysts at Pivotal Research upgraded shares of Directv from a “hold” rating to a “buy” rating in a research note on Wednesday, August 6th. They now have a $90.00 price target on the stock. Separately, analysts at RBC Capital raised their price target on shares of Directv from $86.00 to $90.00 in a research note on Monday, August 4th. They now have a “sector perform” rating on the stock. Finally, analysts at Jefferies Group reiterated a “hold” rating on shares of Directv in a research note on Friday, August 1st. They now have a $97.00 price target on the stock, up previously from $95.00. One research analyst has rated the stock with a sell rating, sixteen have issued a hold rating and nine have given a buy rating to the company’s stock. The company presently has an average rating of “Hold” and an average target price of $89.74.

DIRECTV is a provider of digital television entertainment in the United States and Latin America. The Company operates two direct-to-home (NYSE:DTV), operating segments: DIRECTV U.

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