Abercrombie & Fitch Drops Its Logo From Clothes
After its seventh quarterly loss, Abercrombie & Fitch has announced it is pulling its ubiquitous label from its clothing in an an attempt to reverse the trend. The company made a somewhat opaque announcement Thursday, reporting its disappointing second-quarter results, saying: “We are confident that the evolution of our assortment will drive further improvements going forward, in particular as we move past the headwind of adverse likes in our logo business as we work to strategically reduce that element in our assortment.”
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