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YuMe (NASDAQ:YUME) Director Daniel D. Springer acquired 4,600 shares of the company’s stock on the open market in a transaction dated Thursday, August 28th. The stock was purchased at an average cost of $5.19 per share, for a total transaction of $23,874.00. Following the completion of the acquisition, the director now directly owns 100,000 shares of the company’s stock, valued at approximately $519,000. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link.

YuMe (NASDAQ:YUME) traded up 0.96% during mid-day trading on Friday, hitting $5.28. 202,769 shares of the company’s stock traded hands. YuMe has a one year low of $4.72 and a one year high of $12.08. The stock’s 50-day moving average is $5.73 and its 200-day moving average is $6.2. The company’s market cap is $172.4 million.

YuMe (NASDAQ:YUME) last released its earnings data on Wednesday, August 13th. The company reported $0.08 earnings per share (EPS) for the quarter, beating the consensus estimate of ($0.11) by $0.19. The company had revenue of $40.40 million for the quarter, compared to the consensus estimate of $41.50 million. On average, analysts predict that YuMe will post $-0.13 earnings per share for the current fiscal year.

YUME has been the subject of a number of recent research reports. Analysts at Citigroup Inc. reiterated a “neutral” rating on shares of YuMe in a research note on Thursday, August 14th. They now have a $6.00 price target on the stock, down previously from $7.00. Separately, analysts at Deutsche Bank reiterated a “buy” rating on shares of YuMe in a research note on Thursday, August 14th. They now have a $8.00 price target on the stock, down previously from $10.00. Finally, analysts at Piper Jaffray reiterated an “overweight” rating on shares of YuMe in a research note on Thursday, August 14th. They now have a $8.00 price target on the stock, down previously from $10.00.

YuMe, Inc is engaged in providing digital video brand advertising solutions. Its technologies serve the specific needs of brand advertisers and enable them to find and target large, brand-receptive audiences across a range of Internet-connected devices and digital media properties.

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