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In 2010, former Chinese gymnast Li Ning led a surging $4 billion sportswear business, a gold-medal pinnacle echoing his victories at the 1984 Olympic Games. Now, the Li Ning business is more reminiscent of the ex-sportsman’s exit from the 1988 Olympics without a podium finish. As customers have turned to aspirational global brands like Nike or cheaper local firms, Li Ning has racked up heavy losses, losing four-fifths of its market value.



“China’s Li Ning Stumbles From Gold Medal Position To No Man’s Land” is categorized as “business”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.