BCBG Offers One-stop Shopping At Fashion Week
The feeling on Thursday at BCBGMaxAzria’s Fashion Week runway show was flowing and bohemian, and the look was pastel: Pale, ethereal colors like bare pink, light blush, ecru, light aqua, gray violet and lavender. And if you liked what you saw, you didn’t even have to leave your seat to go shopping. In a new Fashion Week twist, BCBG included instructions on how to buy various looks by “liking” an Instagram photo from the collection, after which the user would receive an emailed link to shop. Designers Max Azria and his wife, Lubov, described their Spring 2015 collection as a mix of “timeless elegance with bohemian silhouettes.” The emphasis was on long, filmy garments belted at the waist, in subtle prints or, often, a simple one-color look. Most looks were light, making the occasional heavy look, such as a white oversized jacket paired with a white silk dress, look even heavier in comparison.
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