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Apple’s lead designer Jony Ive is ready to bring a war to the country’s doorstep…at least technically speaking. Ive reportedly boasted that the company’s rumored iWatch will be so popular that Switzerland, a country known for its high-quality watches, could be in trouble. The New York Times recently reported that that Apple could release the iWatch at its upcoming event on Sept. 9th. Entry into the watch market would be Apple’s first new product line since rolling out the iPad in 2010.

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