Press Release: FTL MODA at STYLE360 to Present its SS2015 Runway at NYFW
FTL MODA presents its cosmopolitan runway at STYLE360.
LIGHTNING RELEASES 09/6/14 –New York (September 4th 2014)- On Wednesday September 10th at the new fashion hub at the Metropolitan West in Manhattan, FTL MODA at STYLE360 opens its doors at 10.15.am.
Six months after its Mercedes Benz Fashion Week finale show, FTL MODA hits the New York fashion scene again with a glamorous runway debuting new trends in street wear and couture between Italy and the US. The theater will be the STYLE360 Pavilion, which is celebrating its 10th anniversary launching SS 2015 collections in an upbeat and celebrity filled context. FTL MODA designers will build a dynamic and energetic show, focusing on high-class style and street wear charm.
Opening with Made in Italy is Fri:haend that debuts in NYFW with a SS15 collection relying on the freshness of its colors, the meticulous research to obtain the most sophisticated and comfortable jerseys, and most of all the choice of color treatments, that are today highly appreciated. With a focus on brand identity promotion, the Fri:haend street wear collection explores serigraphic printing, digital techniques and the use of elegant and recognizable fabrics such as silk, or others exquisitely fashionable like lace. Its research and style aim to satisfy a sophisticated clientele, by combining cotton jerseys with silk, technical fabric and overall printing.
Kami Shade’ will follow on the runway with her sparkling capsule collection. Coming from the music industry, Kami established herself as a designer in the Californian fashion industry in 2004. Since then she has been contributing to many notable fashion events covered by top magazines like Vogue, Elle, Lucky Magazine, catalyzing the attention of TV platforms such as NBC, Fox’s hit TV show “House”, MTV, BET and HBO’s hit show “Entourage”.
Her collections were worn by some of the most appreciated celebrities including Jennifer Lopez, Mariah Carey, Rihanna, Sharon Stone, The Pussy Cat Dolls, Danity Kane, Lauren Conrad, Jessica Alba, etc. Her line consists of High End Couture, Vintage Inspired Swimwear & Ready To Wear collections for all women that compliment their own bodies, style and personality as well as their budgets.
Jaime Elyse follows with the Bridal Couture show. Jaime started designing her first collections as a child. She established her bridal brand in 1994 and since then she has been creating gowns for brides across the world. She works with private clients as well as editors and fashion magazines. Her designs have graced the pages of San Diego Style Wedding Mag, Grace Ormond Magazine, LA Bride, Eliza Magazine, Inland Empire Magazine as well as We&You Fashion Magazine in Madrid, Spain. Her collection focuses on contemporary silhouettes adorned with rich textures and patterned bodices.
Gianni Tolentino returns to NYFW after his debut at FTL MODA Mercedes Benz FW last season. He is recognized as one of the best creators of Made in Italy as a fashion and costume designer, and academic painter. Gianni began to walk the path of success in the 70s, in ateliers that made the history of fashion, such as Shön, Dior, Pucci. Since the early 80’s his maison has been capturing the market with its particular focus on Couture. Contributing to the natural evolution of Proudly Made in Italy, Gianni has maintained the value of tailoring tradition, strengthened by a proven team of specialists, and has expanded his production system with various modern and glamorous collections. His couture has been worn by some of the most internationally recognized Italian celebrities.
Complement lines and shoes will be provided by the Italian De Bottis Sartoria, jewelry by Piccardi Jewels.
Rain Up will provide Spring shoe-covers in fun colors.
To complete the presentation, Leghila’s sophisticated handbags will be under the spotlight in the Leghila’ LOUNGE at STYLE360, opening on September 9th and providing the entire activation with style, color, and fun authentically Made in Italy.
FTL MODA, founded by Ilaria Niccolini Production, has been presenting runway shows at the worldwide level since 2007, and has established itself within the fashion community as a bridge for Italian designers to present on an international stage. NINO LETTIERI is FTL MODA’s testimonial and many top brands have been part of FTL MODA’s presentations, including Renato Balestra, Enrico Coveri, Luciano Barbera, Lorenzo Riva, Robe di Kappa, Giada Curti, Jamal Taslaq, Gianni Tolentino, Ken Scott, and many others. In 2013 Erik Rosete Management, Los Angeles became co-producer of FTL MODA and in 2014 they started partnering also with Mercedes Benz Fashion Week in New York while expanding the platform to showcase young international brands at work with STYLE 360 in preparation of Milan Fashion Week.
RSVP and front of the house, celebrities and Media participation are handled by Red Light PR, New York.
RSVP at FTLMODA@RedLightPR.com
Steve H. PressUSA@ftlmoda.com
Info at FTLMODA@ilarianiccolini.com