Shares of Harley-Davidson Inc. (NYSE:HOG) have earned a consensus rating of “Hold” from the twenty-four research firms that are presently covering the company. Five research analysts have rated the stock with a sell rating, thirteen have issued a hold rating and six have given a buy rating to the company. The average 12 month price target among analysts that have updated their coverage on the stock in the last year is $51.68.

Several research firms recently commented on HOG. Vetr upgraded shares of Harley-Davidson from a “hold” rating to a “buy” rating and set a $53.25 price target on the stock in a research report on Wednesday. Wedbush reaffirmed a “hold” rating on shares of Harley-Davidson in a report on Saturday. BMO Capital Markets reaffirmed an “outperform” rating and set a $66.00 price objective on shares of Harley-Davidson in a report on Friday, September 9th. Sanford C. Bernstein began coverage on shares of Harley-Davidson in a report on Thursday, September 8th. They set an “outperform” rating and a $64.00 price objective on the stock. Finally, Longbow Research downgraded shares of Harley-Davidson from a “neutral” rating to an “underperform” rating and decreased their price objective for the company from $52.57 to $40.00 in a report on Monday, August 29th.

In related news, VP Paul J. Jones sold 2,517 shares of Harley-Davidson stock in a transaction that occurred on Friday, August 19th. The shares were sold at an average price of $54.03, for a total value of $135,993.51. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, insider Lawrence G. Hund sold 12,537 shares of Harley-Davidson stock in a transaction that occurred on Friday, August 5th. The shares were sold at an average price of $53.23, for a total transaction of $667,344.51. Following the completion of the transaction, the insider now owns 16,922 shares of the company’s stock, valued at approximately $900,758.06. The disclosure for this sale can be found here. 0.99% of the stock is currently owned by corporate insiders.

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Several hedge funds and other institutional investors have recently made changes to their positions in HOG. Mizuho Asset Management Co. Ltd. boosted its position in shares of Harley-Davidson by 59.1% in the second quarter. Mizuho Asset Management Co. Ltd. now owns 2,501 shares of the company’s stock worth $113,000 after buying an additional 929 shares during the period. Tower Research Capital LLC TRC boosted its position in shares of Harley-Davidson by 344.8% in the second quarter. Tower Research Capital LLC TRC now owns 3,118 shares of the company’s stock worth $141,000 after buying an additional 2,417 shares during the period. Pacer Advisors Inc. boosted its position in shares of Harley-Davidson by 7.3% in the second quarter. Pacer Advisors Inc. now owns 3,625 shares of the company’s stock worth $164,000 after buying an additional 247 shares during the period. Tredje AP fonden boosted its position in shares of Harley-Davidson by 1,380.8% in the second quarter. Tredje AP fonden now owns 3,850 shares of the company’s stock worth $174,000 after buying an additional 3,590 shares during the period. Finally, Cutler Capital Management LLC increased its position in shares of Harley-Davidson by 33.3% in the second quarter. Cutler Capital Management LLC now owns 4,000 shares of the company’s stock worth $181,000 after buying an additional 1,000 shares in the last quarter. Hedge funds and other institutional investors own 94.90% of the company’s stock.

Shares of Harley-Davidson (NYSE:HOG) traded up 3.13% during trading on Wednesday, reaching $52.02. 7,910,740 shares of the company traded hands. The stock has a market capitalization of $9.39 billion, a PE ratio of 13.84 and a beta of 1.09. The firm has a 50 day moving average of $52.77 and a 200 day moving average of $48.64. Harley-Davidson has a 52 week low of $36.36 and a 52 week high of $57.33.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings results on Thursday, July 28th. The company reported $1.55 EPS for the quarter, beating the Thomson Reuters’ consensus estimate of $1.54 by $0.01. The company had revenue of $1.86 billion for the quarter, compared to analyst estimates of $1.67 billion. Harley-Davidson had a net margin of 13.23% and a return on equity of 34.33%. The firm’s revenue was up 1.2% on a year-over-year basis. During the same quarter last year, the business earned $1.44 earnings per share. On average, equities analysts predict that Harley-Davidson will post $3.88 EPS for the current year.

The firm also recently disclosed a quarterly dividend, which will be paid on Friday, September 23rd. Investors of record on Tuesday, September 13th will be issued a $0.35 dividend. This represents a $1.40 dividend on an annualized basis and a dividend yield of 2.78%. The ex-dividend date of this dividend is Friday, September 9th. Harley-Davidson’s dividend payout ratio (DPR) is currently 36.65%.

Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road l Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services.

5 Day Chart for NYSE:HOG

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