Traders bought shares of Procter & Gamble Co. (NYSE:PG) on weakness during trading hours on Wednesday following insider selling activity. $424.85 million flowed into the stock on the tick-up and $343.11 million flowed out of the stock on the tick-down, for a money net flow of $81.74 million into the stock. Of all equities tracked, Procter & Gamble Co. had the 2nd highest net in-flow for the day. Procter & Gamble Co. traded down ($0.78) for the day and closed at $87.80Specifically, SVP Valarie L. Sheppard sold 32,532 shares of the company’s stock in a transaction on Thursday, August 11th. The shares were sold at an average price of $86.90, for a total value of $2,827,030.80. Following the transaction, the senior vice president now directly owns 28,397 shares in the company, valued at $2,467,699.30. The transaction was disclosed in a filing with the SEC, which is available through the SEC website. Also, CEO David S. Taylor sold 72,525 shares of the company’s stock in a transaction on Friday, August 5th. The shares were sold at an average price of $85.76, for a total transaction of $6,219,744.00. Following the completion of the transaction, the chief executive officer now owns 136,933 shares in the company, valued at $11,743,374.08. The disclosure for this sale can be found here. 0.35% of the stock is currently owned by company insiders.

PG has been the topic of several research reports. Jefferies Group restated a “buy” rating and issued a $95.00 price target on shares of Procter & Gamble Co. in a research note on Thursday, June 23rd. Johnson Rice upgraded shares of Procter & Gamble Co. from an “accumulate” rating to a “buy” rating in a research note on Friday, August 26th. Zacks Investment Research downgraded shares of Procter & Gamble Co. from a “hold” rating to a “sell” rating in a research note on Tuesday, June 28th. Deutsche Bank AG restated a “buy” rating and issued a $92.00 price target (up from $85.00) on shares of Procter & Gamble Co. in a research note on Sunday, July 24th. Finally, Atlantic Securities initiated coverage on shares of Procter & Gamble Co. in a research note on Wednesday, June 1st. They issued a “neutral” rating and a $84.00 price target on the stock. Ten investment analysts have rated the stock with a hold rating and fifteen have given a buy rating to the company. Procter & Gamble Co. presently has a consensus rating of “Buy” and an average target price of $89.58.

The firm’s 50 day moving average price is $87.27 and its 200-day moving average price is $83.97. The stock has a market capitalization of $234.32 billion, a price-to-earnings ratio of 23.77 and a beta of 0.51.

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Procter & Gamble Co. (NYSE:PG) last posted its earnings results on Tuesday, August 2nd. The company reported $0.79 earnings per share for the quarter, beating the Zacks’ consensus estimate of $0.74 by $0.05. The business earned $16.10 billion during the quarter, compared to analyst estimates of $15.83 billion. Procter & Gamble Co. had a return on equity of 17.48% and a net margin of 16.09%. The company’s quarterly revenue was down 2.7% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $1.00 EPS. On average, analysts forecast that Procter & Gamble Co. will post $0.02 earnings per share for the current fiscal year.

Several hedge funds and other institutional investors have recently modified their holdings of PG. First American Trust FSB raised its position in shares of Procter & Gamble Co. by 98.5% in the first quarter. First American Trust FSB now owns 76,513 shares of the company’s stock valued at $6,297,000 after buying an additional 37,974 shares during the last quarter. Stock Yards Bank & Trust Co. raised its position in shares of Procter & Gamble Co. by 3.5% in the first quarter. Stock Yards Bank & Trust Co. now owns 194,465 shares of the company’s stock valued at $16,007,000 after buying an additional 6,614 shares during the last quarter. First American Bank raised its position in shares of Procter & Gamble Co. by 5.7% in the first quarter. First American Bank now owns 94,234 shares of the company’s stock valued at $7,757,000 after buying an additional 5,113 shares during the last quarter. New England Research & Management Inc. raised its position in shares of Procter & Gamble Co. by 3.5% in the first quarter. New England Research & Management Inc. now owns 15,644 shares of the company’s stock valued at $1,288,000 after buying an additional 530 shares during the last quarter. Finally, Trust Co. of Virginia VA raised its position in shares of Procter & Gamble Co. by 5.2% in the first quarter. Trust Co. of Virginia VA now owns 118,894 shares of the company’s stock valued at $9,786,000 after buying an additional 5,906 shares during the last quarter. 58.73% of the stock is owned by institutional investors.

About Procter & Gamble Co.

The Procter & Gamble Company (P&G) provides consumer packaged goods. The Company operates in five segments under GBUs: Beauty, which offers a range of products ranging from deodorants to cosmetics to skin care; Grooming, which includes blades, razors and electronic hair removal devices, such as electric razors and epilators; Health Care, which includes oral care and personal health care products.; Fabric Care and Home Care, which consists of a range of fabric care products, home care products and batteries, and Baby Feminine and Family Care, which offers diapers, pants, baby wipe, Bounty paper, towel and Charmin toilet paper brands.

5 Day Chart for NYSE:PG

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