Harte-Hanks Inc. (NYSE:HHS) was upgraded by Zacks Investment Research from a “hold” rating to a “buy” rating in a research note issued on Tuesday. The brokerage currently has a $2.00 price target on the stock. Zacks Investment Research’s price target would indicate a potential upside of 19.05% from the company’s current price.

According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “

Several other analysts have also recently weighed in on HHS. Singular Research reduced their price target on Harte-Hanks from $4.50 to $3.80 and set a “buy” rating on the stock in a report on Tuesday, June 21st. BMO Capital Markets restated a “hold” rating on shares of Harte-Hanks in a report on Monday, July 18th. One investment analyst has rated the stock with a sell rating, one has given a hold rating and three have issued a buy rating to the company. The company has an average rating of “Hold” and an average price target of $3.45.

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Shares of Harte-Hanks (NYSE:HHS) traded up 0.60% on Tuesday, reaching $1.68. 70,431 shares of the company traded hands. Harte-Hanks has a one year low of $0.85 and a one year high of $4.35. The company’s market capitalization is $103.34 million. The firm’s 50 day moving average is $1.61 and its 200 day moving average is $1.73.

Harte-Hanks (NYSE:HHS) last released its quarterly earnings results on Tuesday, August 9th. The company reported ($0.11) earnings per share for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.07) by $0.04. The firm had revenue of $97.30 million for the quarter, compared to the consensus estimate of $116.25 million. Harte-Hanks had a positive return on equity of 1.11% and a negative net margin of 38.76%. The business’s revenue for the quarter was down 10.9% on a year-over-year basis. During the same quarter last year, the firm posted $0.04 earnings per share. Analysts expect that Harte-Hanks will post ($0.02) earnings per share for the current fiscal year.

Several institutional investors have recently bought and sold shares of the company. Royce & Associates LP raised its position in Harte-Hanks by 28.2% in the second quarter. Royce & Associates LP now owns 803,400 shares of the company’s stock worth $1,277,000 after buying an additional 176,830 shares in the last quarter. Renaissance Technologies LLC raised its position in shares of Harte-Hanks by 41.1% in the first quarter. Renaissance Technologies LLC now owns 643,200 shares of the company’s stock valued at $1,627,000 after buying an additional 187,500 shares during the period. JPMorgan Chase & Co. raised its position in shares of Harte-Hanks by 98,406.7% in the first quarter. JPMorgan Chase & Co. now owns 470,862 shares of the company’s stock valued at $1,192,000 after buying an additional 470,384 shares during the period. Foundry Partners LLC acquired a new position in shares of Harte-Hanks during the third quarter valued at about $655,000. Finally, Principal Financial Group Inc. raised its position in shares of Harte-Hanks by 3.1% in the second quarter. Principal Financial Group Inc. now owns 333,002 shares of the company’s stock valued at $529,000 after buying an additional 10,007 shares during the period. 44.58% of the stock is currently owned by institutional investors.

About Harte-Hanks

Harte Hanks, Inc is a multi-channel marketing company. The Company operates through two segments, which include Customer Interaction and Trillium Software. The Customer Interaction segment provides a range of integrated, multi-channel, data-driven solutions for a range of brands around the globe. The Trillium Software segment is engaged in providing enterprise data quality solutions.

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