comScore Inc. (NASDAQ:SCOR) was upgraded by Zacks Investment Research from a “hold” rating to a “buy” rating in a report released on Wednesday. The firm currently has a $33.00 price target on the stock. Zacks Investment Research’s price objective suggests a potential upside of 11.64% from the stock’s current price.

According to Zacks, “ComScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than two million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. “

Several other research analysts have also issued reports on SCOR. Cantor Fitzgerald reaffirmed a “hold” rating on shares of comScore in a research report on Monday, August 15th. Oppenheimer Holdings Inc. dropped their price target on comScore from $54.00 to $43.00 and set an “outperform” rating on the stock in a research note on Thursday, August 11th. William Blair downgraded comScore from an “outperform” rating to a “market perform” rating in a research note on Tuesday, June 28th. Susquehanna downgraded comScore from a “positive” rating to a “neutral” rating in a research note on Wednesday, June 29th. Finally, Sidoti downgraded comScore from a “buy” rating to a “neutral” rating and set a $30.00 price target on the stock. in a research note on Wednesday, July 13th. Nine investment analysts have rated the stock with a hold rating and four have assigned a buy rating to the stock. comScore has a consensus rating of “Hold” and a consensus price target of $40.00.

Analyst Recommendations for comScore (NASDAQ:SCOR)

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Shares of comScore (NASDAQ:SCOR) opened at 29.56 on Wednesday. The company’s 50-day moving average price is $30.50 and its 200 day moving average price is $29.21. The company’s market cap is $1.15 billion. comScore has a 52 week low of $21.74 and a 52 week high of $49.32.

In other comScore news, major shareholder Plc Wpp purchased 114,668 shares of comScore stock in a transaction that occurred on Thursday, September 8th. The stock was bought at an average price of $30.80 per share, with a total value of $3,531,774.40. The acquisition was disclosed in a filing with the SEC, which is available at the SEC website. 4.90% of the stock is owned by corporate insiders.

Several institutional investors have recently made changes to their positions in SCOR. Williams Jones & Associates LLC boosted its position in shares of comScore by 2.1% in the first quarter. Williams Jones & Associates LLC now owns 116,335 shares of the company’s stock worth $3,495,000 after buying an additional 2,400 shares during the last quarter. Goldman Sachs Group Inc. boosted its stake in comScore by 377.7% in the first quarter. Goldman Sachs Group Inc. now owns 38,026 shares of the company’s stock valued at $1,142,000 after buying an additional 30,066 shares in the last quarter. Affinity Wealth Management bought a new stake in comScore during the first quarter valued at approximately $278,000. Primecap Management Co. CA boosted its stake in comScore by 8.3% in the first quarter. Primecap Management Co. CA now owns 4,192,532 shares of the company’s stock valued at $125,944,000 after buying an additional 322,700 shares in the last quarter. Finally, State Street Corp boosted its stake in comScore by 121.0% in the first quarter. State Street Corp now owns 1,444,365 shares of the company’s stock valued at $43,388,000 after buying an additional 790,833 shares in the last quarter.

comScore Company Profile

comScore, Inc( comScore) is a cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. The Company’s unmatched data footprint combines digital, television and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale.

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