Zacks Investment Research Upgrades comScore Inc. (SCOR) to Buy
comScore Inc. (NASDAQ:SCOR) was upgraded by Zacks Investment Research from a “hold” rating to a “buy” rating in a research report issued on Wednesday. The firm presently has a $33.00 target price on the stock. Zacks Investment Research’s price objective indicates a potential upside of 11.64% from the company’s previous close.
According to Zacks, “ComScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than two million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. “
Several other analysts have also recently issued reports on SCOR. Telsey Advisory Group cut comScore from an “outperform” rating to a “market perform” rating and dropped their target price for the company from $60.00 to $35.00 in a research report on Tuesday, June 28th. William Blair cut comScore from an “outperform” rating to a “market perform” rating in a research report on Tuesday, June 28th. Susquehanna cut comScore from a “positive” rating to a “neutral” rating in a research report on Wednesday, June 29th. Jefferies Group reaffirmed a “hold” rating and set a $28.00 target price on shares of comScore in a research report on Tuesday, July 12th. Finally, Sidoti cut comScore from a “buy” rating to a “neutral” rating and set a $30.00 target price on the stock. in a research report on Wednesday, July 13th. Nine research analysts have rated the stock with a hold rating and four have given a buy rating to the company’s stock. The company has a consensus rating of “Hold” and an average target price of $40.00.
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Shares of comScore (NASDAQ:SCOR) opened at 29.56 on Wednesday. The stock’s market cap is $1.15 billion. The company’s 50-day moving average price is $30.50 and its 200-day moving average price is $29.21. comScore has a 52-week low of $21.74 and a 52-week high of $49.32.
In other news, major shareholder Plc Wpp bought 120,000 shares of comScore stock in a transaction that occurred on Friday, August 12th. The stock was bought at an average price of $25.98 per share, for a total transaction of $3,117,600.00. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. 4.90% of the stock is owned by corporate insiders.
Several institutional investors have recently added to or reduced their stakes in the stock. Independent Portfolio Consultants Inc. raised its position in comScore by 77.9% in the second quarter. Independent Portfolio Consultants Inc. now owns 6,040 shares of the company’s stock worth $144,000 after buying an additional 2,645 shares during the last quarter. Teacher Retirement System of Texas raised its position in comScore by 13.7% in the second quarter. Teacher Retirement System of Texas now owns 6,357 shares of the company’s stock worth $152,000 after buying an additional 766 shares during the last quarter. Tower Research Capital LLC TRC raised its position in comScore by 765.4% in the second quarter. Tower Research Capital LLC TRC now owns 8,593 shares of the company’s stock worth $205,000 after buying an additional 7,600 shares during the last quarter. Boothbay Fund Management LLC raised its position in comScore by 9.6% in the first quarter. Boothbay Fund Management LLC now owns 7,268 shares of the company’s stock worth $218,000 after buying an additional 635 shares during the last quarter. Finally, Affinity Wealth Management raised its position in comScore by 4.0% in the second quarter. Affinity Wealth Management now owns 9,613 shares of the company’s stock worth $230,000 after buying an additional 367 shares during the last quarter.
comScore, Inc( comScore) is a cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. The Company’s unmatched data footprint combines digital, television and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale.
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