Shares of Baozun Inc. (NASDAQ:BZUN) have earned an average broker rating score of 1.25 (Strong Buy) from the two analysts that cover the company, Zacks Investment Research reports. One analyst has rated the stock with a buy recommendation and one has given a strong buy recommendation to the company.

Brokerages have set a 12-month consensus price objective of $14.00 for the company, according to Zacks. Zacks has also assigned Baozun an industry rank of 46 out of 265 based on the ratings given to its competitors.

Separately, Zacks Investment Research downgraded shares of Baozun from a “buy” rating to a “hold” rating in a report on Monday, August 8th.

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Institutional investors have recently bought and sold shares of the stock. Edmond DE Rothschild Holding S.A. bought a new position in Baozun during the first quarter valued at about $175,000. State Street Corp bought a new position in Baozun during the second quarter valued at about $210,000. GSA Capital Partners LLP increased its position in Baozun by 3.0% in the second quarter. GSA Capital Partners LLP now owns 55,020 shares of the company’s stock valued at $357,000 after buying an additional 1,620 shares during the period. BlackRock Institutional Trust Company N.A. bought a new position in Baozun during the second quarter valued at about $558,000. Finally, Ameriprise Financial Inc. increased its position in Baozun by 0.6% in the second quarter. Ameriprise Financial Inc. now owns 116,895 shares of the company’s stock valued at $755,000 after buying an additional 740 shares during the period. Hedge funds and other institutional investors own 11.17% of the company’s stock.

Baozun (NASDAQ:BZUN) traded up 0.60% during midday trading on Wednesday, reaching $15.20. 88,547 shares of the company’s stock were exchanged. The firm’s 50 day moving average is $15.16 and its 200 day moving average is $9.06. The firm has a market capitalization of $755.20 million, a price-to-earnings ratio of 194.87 and a beta of 4.78. Baozun has a 52 week low of $4.83 and a 52 week high of $18.61.

Baozun (NASDAQ:BZUN) last announced its earnings results on Thursday, August 4th. The company reported $0.15 EPS for the quarter, topping the Zacks’ consensus estimate of $0.02 by $0.13. The business earned $700.30 million during the quarter, compared to the consensus estimate of $101.81 million. Baozun had a net margin of 0.89% and a return on equity of 2.17%. During the same period in the previous year, the company posted $0.24 earnings per share. The firm’s revenue was up 35.3% on a year-over-year basis. On average, equities analysts anticipate that Baozun will post $0.29 earnings per share for the current year.

Baozun Company Profile

Baozun Inc is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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