Citibank (NYSE: BAC), Goldman Sachs (NYSE: GS) and Bank of America (NYSE: BAC) are trying to sway public opinion back in the favor of banks as consumer contempt toward the financial industry grows and as new regulatory legislation works its way through congress.
Citibank CEO Vikram Pandit has been actively writing on a Citibank blog called “A New Citi.” In a recent video post that Pandit made, he commented that “It’s clear that we made some mistakes coming into this environment, and we have to acknowledge that. We have to take responsibility for what we didn’t do correctly.”
Citibank began promoting its new online blog last week in magazines and newspaper ads. On Citibank’s blog, Pandit and other Citi staff have commented about pending legislation, the state of the banking industry, and financial products that Citi sells.
Pandit and Bank of America CEO Brian Moynihan have been visiting local branches in hopes of improving their bank’s public opinion.
Goldman Sachs has even begun to acknowledge some criticism of the financial industry with mixed results.
