The Rubicon Project Inc (NYSE:RUBI) was downgraded by Zacks Investment Research from a “strong-buy” rating to a “hold” rating in a research note issued on Tuesday.

According to Zacks, “The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California. “

Other equities analysts also recently issued research reports about the company. B. Riley downgraded The Rubicon Project from a “buy” rating to a “neutral” rating and set a $7.50 price target on the stock. in a research report on Wednesday, March 15th. Royal Bank of Canada dropped their price target on The Rubicon Project from $12.00 to $7.00 and set a “sector perform” rating on the stock in a research report on Wednesday, March 15th. Needham & Company LLC reissued a “hold” rating on shares of The Rubicon Project in a research report on Wednesday, March 15th. Jefferies Group LLC downgraded The Rubicon Project from a “buy” rating to a “hold” rating and dropped their price target for the stock from $9.00 to $7.25 in a research report on Thursday, March 16th. Finally, Cantor Fitzgerald reissued a “hold” rating and set a $6.50 price target on shares of The Rubicon Project in a research report on Wednesday, March 15th. Two investment analysts have rated the stock with a sell rating, fourteen have assigned a hold rating and one has issued a buy rating to the company’s stock. The company presently has an average rating of “Hold” and a consensus target price of $10.80.

Analyst Recommendations for The Rubicon Project (NYSE:RUBI)

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The Rubicon Project (NYSE:RUBI) opened at 5.57 on Tuesday. The firm has a 50-day moving average price of $8.25 and a 200-day moving average price of $8.08. The stock’s market cap is $267.64 million. The Rubicon Project has a 12 month low of $5.51 and a 12 month high of $20.37.

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A number of large investors have recently modified their holdings of RUBI. Norges Bank bought a new stake in shares of The Rubicon Project during the fourth quarter worth $7,260,000. Numeric Investors LLC increased its stake in shares of The Rubicon Project by 6.3% in the fourth quarter. Numeric Investors LLC now owns 1,945,241 shares of the company’s stock worth $14,434,000 after buying an additional 115,600 shares during the last quarter. Bowling Portfolio Management LLC bought a new stake in shares of The Rubicon Project during the fourth quarter worth $210,000. AQR Capital Management LLC increased its stake in shares of The Rubicon Project by 28.2% in the fourth quarter. AQR Capital Management LLC now owns 1,135,111 shares of the company’s stock worth $8,422,000 after buying an additional 249,389 shares during the last quarter. Finally, Foundry Group LLC bought a new stake in shares of The Rubicon Project during the fourth quarter worth $328,000. 59.20% of the stock is currently owned by institutional investors.

The Rubicon Project Company Profile

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for both buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video, utilizing various inventory types, including direct sale of inventory, real-time bidding (RTB) and static bidding, across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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