Needham & Company LLC reiterated their hold rating on shares of The Rubicon Project Inc (NYSE:RUBI) in a research report report published on Wednesday.

RUBI has been the subject of a number of other research reports. TheStreet upgraded shares of The Rubicon Project from a d rating to a c rating in a research note on Friday, March 3rd. Cantor Fitzgerald reiterated a hold rating and issued a $8.00 price target on shares of The Rubicon Project in a research note on Friday, January 13th. Royal Bank of Canada cut their price target on shares of The Rubicon Project from $12.00 to $7.00 and set a sector perform rating for the company in a research note on Wednesday, March 15th. Finally, B. Riley cut shares of The Rubicon Project from a buy rating to a neutral rating and set a $7.50 price target for the company. in a research note on Wednesday, March 15th. Two equities research analysts have rated the stock with a sell rating, fourteen have issued a hold rating and one has assigned a buy rating to the stock. The stock presently has a consensus rating of Hold and an average target price of $10.80.

Shares of The Rubicon Project (NYSE:RUBI) opened at 5.57 on Wednesday. The company’s market cap is $267.64 million. The Rubicon Project has a 1-year low of $5.51 and a 1-year high of $20.37. The company has a 50-day moving average of $8.25 and a 200-day moving average of $8.08.

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A number of hedge funds have recently modified their holdings of RUBI. Okumus Fund Management Ltd. acquired a new stake in shares of The Rubicon Project during the third quarter valued at $8,886,000. Spark Investment Management LLC boosted its stake in shares of The Rubicon Project by 64.4% in the third quarter. Spark Investment Management LLC now owns 407,300 shares of the company’s stock valued at $3,372,000 after buying an additional 159,600 shares during the period. Acadian Asset Management LLC acquired a new stake in shares of The Rubicon Project during the third quarter valued at $4,281,000. Menta Capital LLC boosted its stake in shares of The Rubicon Project by 0.4% in the fourth quarter. Menta Capital LLC now owns 171,951 shares of the company’s stock valued at $1,276,000 after buying an additional 634 shares during the period. Finally, LSV Asset Management boosted its stake in shares of The Rubicon Project by 60.2% in the third quarter. LSV Asset Management now owns 460,200 shares of the company’s stock valued at $3,810,000 after buying an additional 173,000 shares during the period. Institutional investors and hedge funds own 59.20% of the company’s stock.

About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for both buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video, utilizing various inventory types, including direct sale of inventory, real-time bidding (RTB) and static bidding, across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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