Media stories about DealerTrack Technologies (NASDAQ:TRAK) have been trending positive on Tuesday, according to Alpha One. The research firm, a unit of Accern, identifies negative and positive news coverage by monitoring more than 20 million blog and news sources in real-time. Alpha One ranks coverage of public companies on a scale of negative one to one, with scores nearest to one being the most favorable. DealerTrack Technologies earned a media sentiment score of 0.31 on Alpha One’s scale. Alpha One also gave media stories about the technology company an impact score of 66 out of 100, indicating that recent news coverage is likely to have an effect on the stock’s share price in the next several days.

DealerTrack Technologies (NASDAQ:TRAK) remained flat at $63.16 during midday trading on Tuesday. DealerTrack Technologies has a 52-week low of $36.76 and a 52-week high of $63.21. The company’s 50-day moving average price is $62.69 and its 200 day moving average price is $52.39.

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DealerTrack Technologies Company Profile

Dealertrack Technologies, Inc provides Web-based software solutions and services. The Company provides solutions and services for segments of the automotive retail industry, including dealers, lenders, original equipment manufacturers (OEMs), third-party retailers, aftermarket providers and other service providers.

5 Day Chart for NASDAQ:TRAK

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