News headlines about Marketo (NASDAQ:MKTO) have been trending somewhat negative recently, according to AlphaOne Sentiment Analysis. AlphaOne, a service of Accern, identifies negative and positive press coverage by reviewing more than 20 million news and blog sources in real-time. AlphaOne ranks coverage of publicly-traded companies on a scale of negative one to one, with scores closest to one being the most favorable. Marketo earned a media sentiment score of -0.18 on AlphaOne’s scale. AlphaOne also gave media coverage about the software maker an impact score of 96 out of 100, indicating that recent press coverage is extremely likely to have an effect on the company’s share price in the immediate future.

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Marketo Company Profile

Marketo, Inc is a United States-based provider of a cloud-based Engagement Marketing software platform, which enables organizations to involve in engagement marketing. The Company’s platform offers a range applications across various categories, including Marketing Automation, which helps to organize personalized multi-channel marketing campaigns and workflows; Email Marketing, which provides the ability to tap the insights captured in the Audience Hub to send e-mail messages; Mobile Engagement, which engages customers on their mobile devices; Digital Ads, which allows marketers to focus on behavioral data captured in the Audience Hub for personalized digital advertisements; Web Personalization, which helps in personalizing experiences to engage people; Marketing Analytics; Predictive Content, which discovers Website assets, such as e-books and case studies; Marketing Calendar, and Sales Insight.

5 Day Chart for NASDAQ:MKTO

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