Shares of YuMe Inc (NYSE:YUME) have been given a consensus recommendation of “Hold” by the eight research firms that are covering the firm. One research analyst has rated the stock with a sell recommendation and seven have issued a hold recommendation on the company. The average twelve-month price target among brokers that have covered the stock in the last year is $3.17.

Separately, ValuEngine upgraded shares of YuMe from a “sell” rating to a “hold” rating in a report on Friday.

Several large investors have recently added to or reduced their stakes in the stock. Bank of America Corp DE raised its stake in YuMe by 877.7% in the first quarter. Bank of America Corp DE now owns 67,458 shares of the business services provider’s stock valued at $276,000 after buying an additional 60,558 shares during the last quarter. Renaissance Technologies LLC raised its stake in YuMe by 12.9% in the first quarter. Renaissance Technologies LLC now owns 519,877 shares of the business services provider’s stock valued at $2,126,000 after buying an additional 59,350 shares during the last quarter. Morgan Stanley raised its stake in YuMe by 40.2% in the first quarter. Morgan Stanley now owns 131,989 shares of the business services provider’s stock valued at $540,000 after buying an additional 37,827 shares during the last quarter. Cannell Capital LLC raised its stake in YuMe by 10.2% in the first quarter. Cannell Capital LLC now owns 1,696,461 shares of the business services provider’s stock valued at $6,939,000 after buying an additional 157,168 shares during the last quarter. Finally, Dimensional Fund Advisors LP raised its stake in YuMe by 11.8% in the first quarter. Dimensional Fund Advisors LP now owns 271,424 shares of the business services provider’s stock valued at $1,110,000 after buying an additional 28,650 shares during the last quarter. 22.62% of the stock is owned by institutional investors and hedge funds.

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YuMe Company Profile

YuMe, Inc (YuMe) is an independent provider of multi-screen video advertising technology, connecting brand advertisers, digital media property owners and consumers of video content across a range of Internet-connected devices. The Company operating segments include Domestic and International. The Company offers advertising customers end-to-end marketing solutions by combining data-driven technologies with deep insight into audience behavior.

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