J C Penney Company Inc (NYSE:JCP)‘s stock had its “neutral” rating reissued by equities research analysts at B. Riley in a note issued to investors on Saturday. They currently have a $5.70 price objective on the department store operator’s stock. B. Riley’s target price would suggest a potential upside of 26.95% from the company’s current price.

JCP has been the topic of a number of other research reports. Oppenheimer Holdings Inc. reaffirmed a “market perform” rating on shares of J C Penney Company in a research report on Tuesday, February 28th. Vetr cut shares of J C Penney Company from a “strong-buy” rating to a “buy” rating and set a $7.76 target price on the stock. in a research report on Wednesday, February 8th. Citigroup Inc reaffirmed a “neutral” rating and issued a $4.50 target price (down previously from $6.50) on shares of J C Penney Company in a research report on Monday, May 15th. TheStreet cut shares of J C Penney Company from a “c-” rating to a “d+” rating in a research report on Wednesday. Finally, Susquehanna Bancshares Inc assumed coverage on shares of J C Penney Company in a research report on Friday, February 10th. They issued a “positive” rating and a $8.50 target price on the stock. Three research analysts have rated the stock with a sell rating, fourteen have given a hold rating, six have given a buy rating and one has assigned a strong buy rating to the stock. J C Penney Company currently has a consensus rating of “Hold” and an average target price of $7.54.

Analyst Recommendations for J C Penney Company (NYSE:JCP)

Shares of J C Penney Company (NYSE:JCP) traded up 1.56% during midday trading on Friday, reaching $4.56. 16,422,187 shares of the company were exchanged. The firm has a 50-day moving average of $5.47 and a 200 day moving average of $7.10. The firm’s market capitalization is $1.41 billion. J C Penney Company has a 52 week low of $4.17 and a 52 week high of $11.30.

J C Penney Company (NYSE:JCP) last posted its earnings results on Friday, May 12th. The department store operator reported $0.06 EPS for the quarter, beating the Zacks’ consensus estimate of ($0.21) by $0.27. J C Penney Company had a negative net margin of 2.56% and a negative return on equity of 4.66%. The company had revenue of $2.71 billion for the quarter, compared to analysts’ expectations of $2.78 billion. During the same quarter in the prior year, the company posted ($0.22) earnings per share. J C Penney Company’s revenue for the quarter was down 3.7% compared to the same quarter last year. On average, equities research analysts expect that J C Penney Company will post $0.47 EPS for the current year.

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Several institutional investors have recently made changes to their positions in JCP. Assetmark acquired a new position in shares of J C Penney Company during the third quarter worth about $0. Horrell Capital Management Inc. raised its position in shares of J C Penney Company by 0.4% in the first quarter. Horrell Capital Management Inc. now owns 27,360 shares of the department store operator’s stock worth $169,000 after buying an additional 100 shares during the period. World Asset Management Inc raised its position in shares of J C Penney Company by 0.7% in the first quarter. World Asset Management Inc now owns 23,122 shares of the department store operator’s stock worth $142,000 after buying an additional 153 shares during the period. Northwestern Mutual Investment Management Company LLC raised its position in shares of J C Penney Company by 0.5% in the second quarter. Northwestern Mutual Investment Management Company LLC now owns 53,077 shares of the department store operator’s stock worth $471,000 after buying an additional 266 shares during the period. Finally, Capstone Asset Management Co. raised its position in shares of J C Penney Company by 0.9% in the first quarter. Capstone Asset Management Co. now owns 35,644 shares of the department store operator’s stock worth $220,000 after buying an additional 320 shares during the period. Institutional investors and hedge funds own 85.70% of the company’s stock.

J C Penney Company Company Profile

J. C. Penney Company, Inc is a holding company. The Company’s business consists of selling merchandise and services to consumers through its department stores and its Website at jcpenney.com. Its department stores and Website generally serve the same type of customers, its Website offers virtually the same mix of merchandise as its store assortment and other categories, and its department stores generally accept returns from sales made in stores and through its Website.

12 Month Chart for NYSE:JCP

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