Shares of The Rubicon Project Inc (NYSE:RUBI) have been given an average rating of “Hold” by the eighteen research firms that are presently covering the firm. Two analysts have rated the stock with a sell recommendation, fourteen have issued a hold recommendation and one has given a buy recommendation to the company. The average 12-month price objective among analysts that have updated their coverage on the stock in the last year is $8.85.

A number of equities research analysts have commented on RUBI shares. TheStreet downgraded shares of The Rubicon Project from a “c” rating to a “d” rating in a research report on Monday, April 17th. Needham & Company LLC reissued a “hold” rating on shares of The Rubicon Project in a research report on Wednesday, March 15th. Cantor Fitzgerald reissued a “hold” rating and issued a $6.50 price objective on shares of The Rubicon Project in a research report on Wednesday, March 15th. Zacks Investment Research downgraded shares of The Rubicon Project from a “strong-buy” rating to a “hold” rating in a research report on Tuesday, March 21st. Finally, Jefferies Group LLC downgraded shares of The Rubicon Project from a “buy” rating to a “hold” rating and dropped their price objective for the company from $9.00 to $7.25 in a research report on Thursday, March 16th.

Shares of The Rubicon Project (NYSE:RUBI) traded down 0.60% during midday trading on Friday, reaching $5.00. 677,184 shares of the company’s stock traded hands. The Rubicon Project has a 1-year low of $4.85 and a 1-year high of $15.07. The firm’s 50-day moving average price is $5.62 and its 200 day moving average price is $7.17. The stock’s market capitalization is $242.18 million.

Hedge funds and other institutional investors have recently modified their holdings of the stock. UBS Asset Management Americas Inc. boosted its position in shares of The Rubicon Project by 9.5% in the fourth quarter. UBS Asset Management Americas Inc. now owns 15,000 shares of the software maker’s stock valued at $111,000 after buying an additional 1,300 shares during the last quarter. American International Group Inc. boosted its position in shares of The Rubicon Project by 7.0% in the first quarter. American International Group Inc. now owns 22,916 shares of the software maker’s stock valued at $135,000 after buying an additional 1,509 shares during the last quarter. Bowling Portfolio Management LLC bought a new position in shares of The Rubicon Project during the fourth quarter valued at about $210,000. Virginia Retirement Systems ET AL boosted its position in shares of The Rubicon Project by 8.7% in the first quarter. Virginia Retirement Systems ET AL now owns 29,900 shares of the software maker’s stock valued at $176,000 after buying an additional 2,400 shares during the last quarter. Finally, Russell Investments Group Ltd. bought a new position in shares of The Rubicon Project during the fourth quarter valued at about $230,000. Institutional investors and hedge funds own 59.20% of the company’s stock.

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The Rubicon Project Company Profile

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

12 Month Chart for NYSE:RUBI

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