Rocky Mountain Chocolate Factory (NASDAQ: RMCF) and Mondelez International (NASDAQ:MDLZ) are both retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, institutional ownership, profitabiliy, analyst recommendations, valuation and dividends.

Profitability

This table compares Rocky Mountain Chocolate Factory and Mondelez International’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Rocky Mountain Chocolate Factory 9.01% 18.35% 11.54%
Mondelez International 6.70% 11.58% 4.92%

Institutional and Insider Ownership

38.5% of Rocky Mountain Chocolate Factory shares are owned by institutional investors. Comparatively, 76.7% of Mondelez International shares are owned by institutional investors. 15.3% of Rocky Mountain Chocolate Factory shares are owned by insiders. Comparatively, 3.6% of Mondelez International shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Valuation & Earnings

This table compares Rocky Mountain Chocolate Factory and Mondelez International’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Rocky Mountain Chocolate Factory $38.30 million 1.79 $6.87 million $0.57 20.58
Mondelez International $25.88 billion 2.66 $4.31 billion $1.11 40.87

Mondelez International has higher revenue and earnings than Rocky Mountain Chocolate Factory. Rocky Mountain Chocolate Factory is trading at a lower price-to-earnings ratio than Mondelez International, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Rocky Mountain Chocolate Factory has a beta of 0.94, indicating that its share price is 6% less volatile than the S&P 500. Comparatively, Mondelez International has a beta of 1.17, indicating that its share price is 17% more volatile than the S&P 500.

Dividends

Rocky Mountain Chocolate Factory pays an annual dividend of $0.48 per share and has a dividend yield of 4.1%. Mondelez International pays an annual dividend of $0.76 per share and has a dividend yield of 1.7%. Rocky Mountain Chocolate Factory pays out 84.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Mondelez International pays out 68.5% of its earnings in the form of a dividend.

Analyst Ratings

This is a summary of current ratings and recommmendations for Rocky Mountain Chocolate Factory and Mondelez International, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rocky Mountain Chocolate Factory 0 2 0 0 2.00
Mondelez International 0 4 7 1 2.75

Rocky Mountain Chocolate Factory currently has a consensus price target of $8.75, indicating a potential downside of 25.42%. Mondelez International has a consensus price target of $49.47, indicating a potential upside of 9.03%. Given Mondelez International’s stronger consensus rating and higher possible upside, analysts plainly believe Mondelez International is more favorable than Rocky Mountain Chocolate Factory.

Summary

Mondelez International beats Rocky Mountain Chocolate Factory on 12 of the 17 factors compared between the two stocks.

Rocky Mountain Chocolate Factory Company Profile

Rocky Mountain Chocolate Factory, Inc. is an international franchisor, confectionery manufacturer and retail operator. The Company’s subsidiary, U-Swirl International, Inc. (U-Swirl), franchises and operates soft-serve frozen yogurt stores. The Company operates through five segments: Franchising, Manufacturing, Retail Stores, U-Swirl operations and Other. The Company manufactures a range of chocolate candies and other confectionery products. The Company’s franchised/license system of retail stores features chocolate, frozen yogurt and other confectionary products. The Company also sells its candy in selected locations outside of its system of retail stores and licenses the use of its brand with certain consumer products. The Company’s products include a range of clusters, caramels, creams, mints and truffles. Its individual stores also offer over 15 fudges and other products prepared in the store. The Company uses chocolate, nut meats and other ingredients in its candies.

Mondelez International Company Profile

Mondelez International, Inc. is a snack company. The Company manufactures and markets snack food and beverage products for consumers. It operates through four segments: Latin America, Asia, Middle East, and Africa (AMEA), Europe and North America. As of December 31, 2016, its brands spanned five product categories: Biscuits (including cookies, crackers and salted snacks); Chocolate; Gum and candy; Beverages (including coffee and powdered beverages), and Cheese and grocery. Itsportfolio includes various snack brands, including Nabisco, Oreo, LU and belVita biscuits; Cadbury, Milka, Cadbury Dairy Milk and Toblerone chocolate; Trident gum; Halls candy, and Tang powdered beverages. The Company sells its products to supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, gasoline stations, drug stores, value stores and retail food outlets. As of December 31, 2016, it sold its products to consumers in approximately 165 countries.

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