CommerceHub (NASDAQ: CHUBA) and Alarm.com Holdings (NASDAQ:ALRM) are both small-cap computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, profitabiliy, dividends, analyst recommendations, risk, valuation and institutional ownership.

Profitability

This table compares CommerceHub and Alarm.com Holdings’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
CommerceHub 13.15% 53.74% 19.33%
Alarm.com Holdings 4.12% -27.71% 12.07%

Analyst Ratings

This is a breakdown of current ratings and recommmendations for CommerceHub and Alarm.com Holdings, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CommerceHub 0 1 1 0 2.50
Alarm.com Holdings 0 4 9 0 2.69

CommerceHub currently has a consensus target price of $22.00, indicating a potential upside of 30.64%. Alarm.com Holdings has a consensus target price of $35.20, indicating a potential downside of 1.23%. Given CommerceHub’s higher possible upside, equities analysts clearly believe CommerceHub is more favorable than Alarm.com Holdings.

Earnings & Valuation

This table compares CommerceHub and Alarm.com Holdings’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
CommerceHub $103.03 million 7.05 $28.46 million $0.31 54.32
Alarm.com Holdings $276.26 million 5.98 $47.05 million $0.23 154.96

Alarm.com Holdings has higher revenue and earnings than CommerceHub. CommerceHub is trading at a lower price-to-earnings ratio than Alarm.com Holdings, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

80.1% of CommerceHub shares are held by institutional investors. Comparatively, 80.2% of Alarm.com Holdings shares are held by institutional investors. 46.8% of Alarm.com Holdings shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Alarm.com Holdings beats CommerceHub on 7 of the 13 factors compared between the two stocks.

About CommerceHub

CommerceHub, Inc. is a provider of cloud-based e-commerce fulfillment and marketing solutions that integrate supply, demand and delivery for retailers and consumer brands, manufacturers and distributors. The Company’s end-to-end solutions are provided through the CommerceHub software platform, a hub that streamlines integration and enables transactions among its retailer and supplier customers and their other trading partners, while also enabling them to access the online marketplaces, search engines, social and product advertising and other digital marketing channels where consumers browse and buy. Its solutions also help its customers integrate with the third-party logistics (3PL) providers, including fulfillment and delivery providers that take purchased products to the consumer’s doorstep. The Company’s solutions include Supply Solutions, Demand Solutions and Delivery Solutions.

About Alarm.com Holdings

Alarm.com Holdings, Inc. is a platform solution for the connected property. The Company offers a suite of cloud-based solutions for the smart home and business, including interactive security, video monitoring, intelligent automation and energy management. The Company operates through two segments: Alarm.com and Other. The Alarm.com segment represents its cloud-based platform for the intelligently connected property solutions. The Other segment is focused on researching and developing home and commercial automation and energy management products and services for sale in adjacent markets. Its solutions are used in both smart homes and businesses. It is involved in designing and manufacturing various types of hardware that enable its solutions, including cellular communication modules, image sensor, video cameras and alarm.com smart thermostat. The Company offers a suite of high definition, Internet protocol (IP), video cameras to enable its video monitoring services.

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