Kroger Company (The) (NYSE:KR)‘s stock had its “equal weight” rating reiterated by equities researchers at Morgan Stanley in a research report issued to clients and investors on Friday, Marketbeat Ratings reports. They currently have a $30.00 price objective on the stock, down from their previous price objective of $40.00. Morgan Stanley’s price objective suggests a potential upside of 34.59% from the company’s previous close.

Several other research analysts have also issued reports on the company. BMO Capital Markets set a $27.00 price objective on Kroger Company (The) and gave the stock a “hold” rating in a research note on Friday. Jefferies Group LLC reiterated a “hold” rating and set a $26.00 price objective (down from $30.00) on shares of Kroger Company (The) in a research note on Friday. Royal Bank Of Canada dropped their price objective on Kroger Company (The) from $37.00 to $34.00 and set an “outperform” rating for the company in a research note on Friday. Scotiabank dropped their price objective on Kroger Company (The) from $36.00 to $31.00 and set an “outperform” rating for the company in a research note on Friday. Finally, Barclays PLC dropped their price objective on Kroger Company (The) from $33.00 to $25.00 and set an “equal weight” rating for the company in a research note on Friday. One analyst has rated the stock with a sell rating, seventeen have assigned a hold rating and ten have given a buy rating to the company. The stock currently has a consensus rating of “Hold” and an average price target of $31.52.

Analyst Recommendations for Kroger Company (The) (NYSE:KR)

Shares of Kroger Company (NYSE:KR) traded up 1.4957% during trading on Friday, hitting $22.6234. 39,228,838 shares of the stock traded hands. The company has a market cap of $20.68 billion, a price-to-earnings ratio of 11.0358 and a beta of 0.73. The firm’s 50-day moving average price is $29.21 and its 200-day moving average price is $31.39. Kroger Company has a 52 week low of $20.46 and a 52 week high of $37.97.

Kroger Company (The) (NYSE:KR) last released its quarterly earnings data on Thursday, June 15th. The company reported $0.58 earnings per share (EPS) for the quarter, hitting the consensus estimate of $0.58. Kroger Company (The) had a return on equity of 29.10% and a net margin of 1.35%. The firm had revenue of $36.29 billion during the quarter, compared to analyst estimates of $35.69 billion. During the same period in the prior year, the company posted $0.70 earnings per share. The business’s revenue for the quarter was up 4.9% compared to the same quarter last year. On average, equities research analysts anticipate that Kroger Company will post $2.02 earnings per share for the current year.

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In other news, Director Susan J. Kropf sold 10,000 shares of the firm’s stock in a transaction dated Monday, April 10th. The stock was sold at an average price of $29.90, for a total transaction of $299,000.00. Following the sale, the director now owns 84,673 shares of the company’s stock, valued at $2,531,722.70. The transaction was disclosed in a legal filing with the SEC, which is available at the SEC website. Also, insider Michael Joseph Donnelly sold 17,600 shares of the firm’s stock in a transaction dated Wednesday, May 10th. The stock was sold at an average price of $30.01, for a total value of $528,176.00. Following the sale, the insider now directly owns 249,208 shares in the company, valued at approximately $7,478,732.08. The disclosure for this sale can be found here. In the last ninety days, insiders have sold 74,604 shares of company stock worth $2,234,714. 0.87% of the stock is currently owned by insiders.

Several large investors have recently added to or reduced their stakes in the company. BlackRock Inc. increased its position in Kroger Company (The) by 3,334.2% in the first quarter. BlackRock Inc. now owns 72,026,662 shares of the company’s stock worth $2,124,067,000 after buying an additional 69,929,316 shares in the last quarter. FMR LLC increased its position in Kroger Company (The) by 54.1% in the first quarter. FMR LLC now owns 41,963,267 shares of the company’s stock worth $1,237,497,000 after buying an additional 14,723,540 shares in the last quarter. CI Global Investments Inc. bought a new position in Kroger Company (The) during the first quarter worth $270,002,000. Norges Bank bought a new position in Kroger Company (The) during the fourth quarter worth $313,013,000. Finally, Vanguard Group Inc. increased its position in Kroger Company (The) by 15.3% in the first quarter. Vanguard Group Inc. now owns 68,348,907 shares of the company’s stock worth $2,015,609,000 after buying an additional 9,054,273 shares in the last quarter. 77.89% of the stock is currently owned by institutional investors.

About Kroger Company (The)

The Kroger Co (Kroger) manufactures and processes food for sale in its supermarkets. The Company operates supermarkets, multi-department stores, jewelry stores and convenience stores throughout the United States. As of January 28, 2017, it had operated approximately 4,000 owned or leased supermarkets, convenience stores, fine jewelry stores, distribution warehouses and food production plants through divisions, subsidiaries or affiliates.

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