Fossil Group (NASDAQ: FOSL) and Rocky Brands (NASDAQ:RCKY) are both small-cap retail/wholesale companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, valuation, earnings, profitabiliy and risk.

Volatility & Risk

Fossil Group has a beta of 0.74, suggesting that its stock price is 26% less volatile than the S&P 500. Comparatively, Rocky Brands has a beta of 0.53, suggesting that its stock price is 47% less volatile than the S&P 500.

Earnings & Valuation

This table compares Fossil Group and Rocky Brands’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Fossil Group $2.96 billion 0.15 $210.54 million $0.51 18.04
Rocky Brands $265.80 million 0.38 $11.36 million ($0.06) -226.63

Fossil Group has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than Fossil Group, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Fossil Group and Rocky Brands, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fossil Group 4 9 2 0 1.87
Rocky Brands 0 2 0 0 2.00

Fossil Group currently has a consensus price target of $19.58, indicating a potential upside of 112.86%. Rocky Brands has a consensus price target of $12.00, indicating a potential downside of 11.76%. Given Fossil Group’s higher possible upside, analysts plainly believe Fossil Group is more favorable than Rocky Brands.

Dividends

Rocky Brands pays an annual dividend of $0.44 per share and has a dividend yield of 3.2%. Fossil Group does not pay a dividend. Rocky Brands pays out -733.2% of its earnings in the form of a dividend.

Institutional & Insider Ownership

97.2% of Fossil Group shares are held by institutional investors. Comparatively, 51.6% of Rocky Brands shares are held by institutional investors. 12.8% of Fossil Group shares are held by insiders. Comparatively, 8.9% of Rocky Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Profitability

This table compares Fossil Group and Rocky Brands’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Fossil Group 0.84% 7.59% 3.41%
Rocky Brands -0.17% 1.65% 1.18%

Summary

Fossil Group beats Rocky Brands on 11 of the 16 factors compared between the two stocks.

About Fossil Group

Fossil Group, Inc. is a design, marketing and distribution company that specializes in consumer fashion accessories. The Company’s segments include Americas, Europe and Asia. Each segment includes sales to wholesale and distributor customers, and sales through the Company-owned retail stores and e-commerce activities based on the location of the selling entity. The Americas segment includes sales to customers based in Canada, Latin America and the United States. The Europe segment includes sales to customers based in European countries, the Middle East and Africa. The Asia segment includes sales to customers based in Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan and Thailand. The Company’s principal offerings include a line of men’s and women’s fashion watches and jewelry, handbags, small leather goods, belts, sunglasses and soft accessories.

About Rocky Brands

Rocky Brands, Inc. is a designer, manufacturer and marketer of footwear and apparel marketed under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation and the licensed brand Michelin. The Company operates its business through three segments: wholesale, retail and military. In its wholesale segment, the Company distributes its products through a range of distribution channels representing over 10,000 retail store locations in the United States and Canada, as well as in other international markets. Its wholesale channels vary by product line and include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants and uniform stores. In its retail segment, the Company sells its products directly to consumers through its consumer and business direct Websites and its Rocky outlet store. In its military segment, the Company sells footwear under the Rocky label to the United States military.

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