Quotient Technology (NYSE: QUOT) and RetailMeNot (NASDAQ:SALE) are both computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, analyst recommendations, institutional ownership, dividends, risk and profitabiliy.

Profitability

This table compares Quotient Technology and RetailMeNot’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Quotient Technology -4.95% -3.74% -3.23%
RetailMeNot -5.43% -3.19% -2.63%

Risk & Volatility

Quotient Technology has a beta of 0.07, meaning that its stock price is 93% less volatile than the S&P 500. Comparatively, RetailMeNot has a beta of 0.82, meaning that its stock price is 18% less volatile than the S&P 500.

Earnings & Valuation

This table compares Quotient Technology and RetailMeNot’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Quotient Technology $281.72 million 3.74 -$1.31 million ($0.16) -72.81
RetailMeNot N/A N/A N/A $0.16 72.35

RetailMeNot has higher revenue, but lower earnings than Quotient Technology. Quotient Technology is trading at a lower price-to-earnings ratio than RetailMeNot, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

70.9% of Quotient Technology shares are owned by institutional investors. Comparatively, 81.0% of RetailMeNot shares are owned by institutional investors. 12.0% of Quotient Technology shares are owned by insiders. Comparatively, 18.6% of RetailMeNot shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a summary of current ratings and price targets for Quotient Technology and RetailMeNot, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Quotient Technology 0 0 7 0 3.00
RetailMeNot 3 6 0 0 1.67

Quotient Technology currently has a consensus target price of $15.71, suggesting a potential upside of 34.89%. RetailMeNot has a consensus target price of $10.36, suggesting a potential downside of 10.48%. Given Quotient Technology’s stronger consensus rating and higher probable upside, analysts clearly believe Quotient Technology is more favorable than RetailMeNot.

Summary

RetailMeNot beats Quotient Technology on 6 of the 11 factors compared between the two stocks.

About Quotient Technology

Quotient Technology Inc. is a provider of digital platform that enables consumer packaged goods (CPG) brands and retailers to engage shoppers through personalized and targeted promotions and media. Through the Company’s platform, CPGs and retailers are able to use online and in-store point-of-sale (POS) shopper data and analytics. The Company’s network includes its Website and mobile properties of its consumer brand, Coupons.com, as well as its other owned and operated properties, and thousands of its publisher partners. In addition, the Company operates its platform, Retailer iQ, on a co-branded or white label basis with its retailer partners, providing them a digital platform to directly engage their shoppers across their Websites, mobile, e-commerce, and social channels. Retailer iQ integrates with retailers’ POS technology and leverages a set of shopper insights, including online behaviors, purchase, and purchase intent data to drive personalized and targeted promotions and media.

About RetailMeNot

RetailMeNot Inc. operates a savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The Company operates through two segments: Core and Gift Card. The Core segment consists of all other products and services that are related to its marketplace for digital offers. The Gift Card segment consists of its marketplace for gift cards. The Company’s Websites offer its consumers digital offers from retailers and brands across multiple product categories. The Company’s mobile applications allow consumers to shop when they want, where they want. The Company’s e-mail newsletter allows consumers to stay informed about featured digital offers, while its alerts notify consumers when digital offers from their preferred retailers become available. The Company provides paid merchants access to a large marketplace dedicated to digital offers, offering a large and engaged audience of consumers with intent to purchase.

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