Liberty Interactive QVC Group (NASDAQ: LINTA) and Amazon.com (NASDAQ:AMZN) are both cyclical consumer goods & services companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, profitabiliy, dividends, valuation and earnings.

Profitability

This table compares Liberty Interactive QVC Group and Amazon.com’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Liberty Interactive QVC Group 4.43% 7.53% 2.91%
Amazon.com 1.81% 13.72% 3.44%

Valuation & Earnings

This table compares Liberty Interactive QVC Group and Amazon.com’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Liberty Interactive QVC Group N/A N/A N/A N/A N/A
Amazon.com $142.57 billion 3.20 $12.22 billion $5.32 179.26

Amazon.com has higher revenue and earnings than Liberty Interactive QVC Group.

Insider & Institutional Ownership

62.5% of Amazon.com shares are held by institutional investors. 17.7% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of recent ratings for Liberty Interactive QVC Group and Amazon.com, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Liberty Interactive QVC Group 0 1 3 0 2.75
Amazon.com 0 4 42 0 2.91

Liberty Interactive QVC Group presently has a consensus target price of $29.00, suggesting a potential downside of 3.07%. Amazon.com has a consensus target price of $1,019.98, suggesting a potential upside of 6.95%. Given Amazon.com’s stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than Liberty Interactive QVC Group.

Summary

Amazon.com beats Liberty Interactive QVC Group on 8 of the 9 factors compared between the two stocks.

Liberty Interactive QVC Group Company Profile

Liberty Interactive Corporation owns interests in subsidiaries and other companies, which are primarily engaged in the video and online commerce industries. Through its subsidiaries and affiliates, the Company operates in North America, Europe and Asia. Its principal businesses and assets include its subsidiaries QVC, Inc. (QVC), zulily, llc (zulily) and and Evite, Inc. (Evite). The Company’s segments include QVC, zulily, and Corporate and other. Evite is an online invitation and social event planning service on the Web. As of December 31, 2016, QVC marketed and sold a range of consumer products primarily through live merchandise-focused televised shopping programs distributed to approximately 362 million households each day and through its Websites, including QVC.com, and other interactive media, such as mobile applications. Zulily’s merchandise includes women’s, children’s and men’s apparel, children’s merchandise and other products, such as kitchen accessories and home decor.

Amazon.com Company Profile

Amazon.com, Inc. offers a range of products and services through its Websites. The Company operates through three segments: North America, International and Amazon Web Services (AWS). The North America segment consists of retail sales of consumer products (including from sellers) and subscriptions through North America-focused Websites, such as www.amazon.com, www.amazon.ca and www.amazon.com.mx. The International segment primarily consists of retail sales of consumer products (including from sellers) and subscriptions through internationally-focused Websites, such as www.amazon.com.au, www.amazon.nl, www.amazon.es and www.amazon.co.uk. The AWS segment consists of sales of compute, storage, database, and other service offerings for start-ups, enterprises, government agencies and academic institutions. The Company’s products include merchandise and content that it purchases for resale from vendors and those offered by third-party sellers. It manufactures and sells electronic devices.

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