The Rubicon Project, Inc. (NYSE:RUBI) was downgraded by BidaskClub from a “hold” rating to a “sell” rating in a note issued to investors on Saturday.

Several other research firms also recently weighed in on RUBI. TheStreet downgraded shares of The Rubicon Project from a “c” rating to a “d” rating in a report on Monday, April 17th. Needham & Company LLC reiterated a “hold” rating on shares of The Rubicon Project in a report on Wednesday, March 15th. Cantor Fitzgerald reiterated a “hold” rating and issued a $6.50 target price on shares of The Rubicon Project in a report on Wednesday, March 15th. Jefferies Group LLC reiterated a “hold” rating and issued a $7.25 target price on shares of The Rubicon Project in a report on Monday, May 8th. Finally, Zacks Investment Research downgraded shares of The Rubicon Project from a “strong-buy” rating to a “hold” rating in a report on Tuesday, March 21st. Four investment analysts have rated the stock with a sell rating, fourteen have issued a hold rating and one has issued a buy rating to the company. The stock currently has a consensus rating of “Hold” and an average price target of $9.37.

The Rubicon Project (NYSE RUBI) traded down 0.58% on Friday, hitting $5.10. The stock had a trading volume of 307,654 shares. The stock’s market cap is $247.02 million. The Rubicon Project has a 12 month low of $4.61 and a 12 month high of $14.60. The firm’s 50 day moving average price is $5.33 and its 200-day moving average price is $6.76.

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A number of large investors have recently made changes to their positions in RUBI. Oxford Asset Management boosted its stake in shares of The Rubicon Project by 214.3% in the first quarter. Oxford Asset Management now owns 505,710 shares of the software maker’s stock worth $2,979,000 after buying an additional 344,820 shares during the period. Schroder Investment Management Group bought a new stake in shares of The Rubicon Project during the first quarter worth $355,000. Dimensional Fund Advisors LP boosted its stake in shares of The Rubicon Project by 32.3% in the fourth quarter. Dimensional Fund Advisors LP now owns 460,659 shares of the software maker’s stock worth $3,418,000 after buying an additional 112,352 shares during the period. UBS Asset Management Americas Inc. boosted its stake in shares of The Rubicon Project by 9.5% in the fourth quarter. UBS Asset Management Americas Inc. now owns 15,000 shares of the software maker’s stock worth $111,000 after buying an additional 1,300 shares during the period. Finally, Norges Bank bought a new stake in shares of The Rubicon Project during the fourth quarter worth $7,260,000. 64.22% of the stock is owned by hedge funds and other institutional investors.

About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

Analyst Recommendations for The Rubicon Project (NYSE:RUBI)

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