The Priceline Group (NASDAQ: PCLN) and Orbitz Worldwide (NYSE:OWW) are both retail/wholesale companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, earnings, analyst recommendations, institutional ownership, profitabiliy, dividends and valuation.

Valuation and Earnings

This table compares The Priceline Group and Orbitz Worldwide’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
The Priceline Group $11.01 billion 8.56 $4.17 billion $44.31 43.30
Orbitz Worldwide N/A N/A N/A N/A N/A

The Priceline Group has higher revenue and earnings than Orbitz Worldwide.

Insider & Institutional Ownership

96.8% of The Priceline Group shares are owned by institutional investors. 0.4% of The Priceline Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.


This table compares The Priceline Group and Orbitz Worldwide’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
The Priceline Group 20.12% 33.94% 16.53%
Orbitz Worldwide -1.77% -31.85% -1.30%

Analyst Recommendations

This is a summary of recent recommendations for The Priceline Group and Orbitz Worldwide, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
The Priceline Group 0 5 24 0 2.83
Orbitz Worldwide 0 0 0 0 N/A

The Priceline Group presently has a consensus target price of $1,941.35, indicating a potential upside of 1.19%. Given The Priceline Group’s higher probable upside, analysts clearly believe The Priceline Group is more favorable than Orbitz Worldwide.


The Priceline Group beats Orbitz Worldwide on 8 of the 8 factors compared between the two stocks.

The Priceline Group Company Profile

The Priceline Group Inc. is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its, and brands. Its other brands include KAYAK, and OpenTable, Inc. (OpenTable). As of December 31, 2016, offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Website).

Orbitz Worldwide Company Profile

Orbitz Worldwide, Inc. is an online travel company. The Company offers leisure and business travelers to research, plan and book travel products and services, including hotels, flights, vacation packages, car rentals, cruises, travel insurance, destination services and event tickets. The Company’s brand portfolio includes Orbitz and CheapTickets in the United States, ebookers in Europe and HotelClub and RatesToGo (collectively HotelClub) in Asia Pacific region. offers travel products and services, and mobile applications and solutions for its hotel transactions. CheapTickets is an online travel company. ebookers is a pan-European online travel agency. HotelClub is a hotel booking Website offering members a selection of hotel properties across more than 170 countries. It also owns and operates Orbitz for Business (OFB), a corporate travel management company, and the Orbitz Partner Network (OPN), which delivers private label travel solutions to a range of partners.

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